STADIA

Asher’s Harvest hydration, STADIA Space Boot & apparel, and the Fitness Combine Regional Series.

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Hydration they drink in practice and at the game, Apparel/Fitness Wear they relax in after the workouts, and a Combine that measures the work. Built for team sport, run as one company.

Asher’s
Harvest Clean-label hydration. Team Bags for schools and clubs, resold by booster clubs to fund the season. Open Asher’s Harvest Space Boot
& Apparel Footwear and training layers for testing day and the trip home. Open Apparel Fitness
Combine Standardised testing at regional hubs, with results by region. Open the Combine

AT A GLANCE

Three brands under Stadia Global, Inc., built around school and club sport.

7

Asher’s Harvest formulas

  • Garden of Eden
  • Kingdom of Heaven
  • Moses Exodus Elixir
  • Mt. Zion
  • King David’s
  • Elim’s Oasis
  • Samson’s

~38,000

High schools & higher education institutions (US/Canada, planning estimate)

~31,800 high schools + ~6,200 colleges and universities. An estimated institutional landscape, not a count of participating schools.

Apparel & Space Boot concept

Training apparel for testing day and the travel around it. The Space Boot concept pairs a white knit high-top with a front zip and a glowing orange sole.

Explore the concept and release updates

5

Fitness Combine regions

North America · United States / Canada

  • Northwest
  • Southwest
  • Central
  • Northeast
  • Southeast

Northwest and Southwest: 2027. Central, Northeast and Southeast: planned for 2028.

Explore Fitness Combine regions

FROM SCHOOL SPORT TO THE PROS

Gen Alpha and Gen Z connect school sport with a wider community of athletes, families and fans. STADIA brings hydration, apparel and fitness testing to the places they play.

US and Canada, planning estimate

~38,000 schools and institutions

Pie chart: 38,000 institutions by type High schools 31,800, 83.7 percent. Higher education institutions 6,200, 16.3 percent. Total 38,000. High schools: 31,800 (83.7%) Higher education institutions: 6,200 (16.3%) 83.7% 16.3%
  • About 27,100 US and 4,700 Canada; a detail of the 31,800, not extra.

Select a legend item or slice for its count and share. Total: 31,800 + 6,200 = 38,000.

NCAA, NAIA and JUCO counts overlap the higher education total and are not added to it.

Global sports spending, USD billions per year

Youth, collegiate and professional estimates

Horizontal bars on a zero-based scale in USD billions Youth sports about 62 billion dollars per year. Collegiate sports 23 to 25 billion. Professional and elite 140 to 174 billion. Scale runs from 0 to 200 billion. Youth sports Global · ~$62B per year Collegiate sports Global · ~$23–25B per year Professional & elite sports Global · ~$140–174B per year $0 $50B $100B $150B $200B

Youth sports ~$62B/year

Collegiate sports ~$23–25B/year

Professional & elite ~$140–174B/year

  • Low estimate (bar from $0)
  • Range up to high estimate

These are scope-based planning ranges supplied by the owner, not statistical confidence intervals or audited same-year comparisons. Scopes differ and overlap, so do not add them. Not a forecast and not STADIA revenue.

Spending powerGen Alpha worldwide spending & influence
$1 Trillion
Worldwide, 2024 · McCrindle
Age breakdownGen Alpha
3–17 years
Born 2010–2024 · Ages reached in 2027
Age breakdownGen Z
18–32 years
Born 1995–2009 · Ages reached in 2027

Spending and influence is a worldwide generation measure, not school purchasing budgets or sports-market revenue.

Planning estimates supplied by the owner. These are not customers or participating schools, and not STADIA revenue.

Source and method: figures come from a market brief supplied by the owner and have not been independently verified by STADIA. Dated context, not validation of the totals: NCES, NCES IPEDS, Statistics Canada. Generation context: McCrindle (2024); see the Asher’s Harvest page for the generation figures.

Evidence audit · 24 October 2026 · institution totals and sports ranges remain unverified

US high schools (~27,100): historical context, not an exact match. NCES Digest 2022, table 105.50 (prepared September 2022) reports 23,529 public and 3,626 private secondary/high schools in 2019–20: 27,155 combined. This is not a current count of every school serving high-school grades; combined-grade schools are classified separately. Public/private control and school level must both be specified.

Canada high schools (~4,700), combined high schools (~31,800), higher education (~6,200) and total (~38,000): unsupported planning estimates. No dated primary source matching these totals and definitions was located. The total is owner-supplied arithmetic, not a verified census. IPEDS table 01, academic year 2023–24, Fall 2023 final data counts 5,686 US Title IV institutions (50 states and DC) and 133 in other US jurisdictions, including less-than-two-year institutions; this is not a count solely of colleges and universities. Statistics Canada’s 20 November 2024 release for 2022/2023 measures public-college/university enrolments and graduates, not the number of institutions. Neither source establishes a comparable US–Canada total. Branch campuses, combined-grade schools, public/private coverage and reference years remain unresolved.

Athletics memberships: NCAA, NAIA and JUCO describe athletics affiliations, not additional school types. They overlap the higher-education population; membership lists cannot be added to the institution total.

Global youth sports (~$62B/year): partial publisher match only. Business Research Insights, Youth Sports Market (updated 18 August 2026) estimates USD 62.01 billion for 2026. That supports the rounded magnitude as a commercial publisher estimate, not audited annual spending or proof of the owner brief’s source, year or coverage. Its public summary does not establish a comparable methodology for all three bars.

Global collegiate (~$23–25B/year) and professional & elite (~$140–174B/year): unsupported planning ranges. No dated primary source supporting these exact global scopes and endpoints was located. Reference years, revenue categories and range construction are unspecified. Youth participation spending, collegiate athletics revenue and professional/elite revenue are different measures and can overlap (including tickets, sponsorship, media and merchandise). Do not sum these bars or treat them as a same-year market total, statistical confidence intervals, a forecast or STADIA revenue.

Gen Alpha ($1 trillion): supported as an estimate, not measured sports revenue. McCrindle, “Generation Alpha’s economic footprint,” “Future financial spend” estimates worldwide direct spending or influence of US$1 trillion in 2024. The article separately estimates US$5.39 trillion spent on the demographic; these are not interchangeable. 2024 is the estimate’s reference year; an article publication date was not established. No owner-supplied value has been replaced by this audit.

CONTACT

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